{"product_id":"tire-we-the-people-activate-tire-20-x-2-35-all-black","title":"WeThePeople Activate BMX Tire","description":"\u003cp\u003e\u003cspan\u003eDesigned with Jordan Godwin and Dan Kruk, the Activate Tire is designed to meet the needs of the modern-day rider. With a fast-rolling but super grippy tread, the Activate has a specially designed sidewall that prevents it from catching or snagging on grinds. Paired up with a high-spec rubber compound for superior grip and increased tire life, the Activate Tire is one of the most tech tires we’ve ever created. This 60psi version offers a tire designed for riders who don't need a more expensive, high-pressure casing. \u003c\/span\u003e\u003c\/p\u003e","brand":"We The People","offers":[{"title":"20 x 2.35\" \/ Black","offer_id":51387833745686,"sku":"ACT60235BLK","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6251\/4454\/files\/Activate-Black.avif?v=1780579653","url":"https:\/\/countycycle.ca\/products\/tire-we-the-people-activate-tire-20-x-2-35-all-black","provider":"County Cycle","version":"1.0","type":"link"}