Purveyors of man’s most noble invention.

about us.

 

We are a full-service bicycle retail and rental shop located in the heart of Lincoln County, Ontario. With a deep passion for cycling and a fondness for coffee, we are dedicated to bike advocacy and providing exceptional service. Our commitment is evident through our carefully curated selection of Canadian brands, such as Cervélo, Devinci, Rocky Mountain, and Norco. Additionally, we proudly offer a range of international favorites, including Santa Cruz, We The People, Radio, and more. Serving the Niagara Region since 2012, we strive to be your go-to destination for all things cycling.

 
View fullsize What’s on your next dream built list? 😍🤤 For us, it’s gotta be the new @hopetech TR stem with @betterbolts Ti hardware!!! 💂🤴 Let us know in the peanut gallery 👇👇👇 HOPE available at CØ. #hopeuk #hopetrailstem #hopeTR #hope
View fullsize The Cervelo Aspero Apex XPLR AXS 1 comes equipped with that electric feel ⚡️😍😁🙆‍♀️🎉🆕🙏🏼🎅🏼 ….. and a long name 🧐🤭 Come in a treat yourself to a new gravel bike that hauls ass not cargo! @cervelo #cerveloaspero #newbikeday #grav
View fullsize Our biggest sale of the year is in now! 🖤 From November 18 to December 16, save BIG on bikes, accessories, & gear! Don’t miss this chance to grab the perfect gift at unbeatable prices. Whether you’re a seasoned cyclist or just start
View fullsize Our biggest sale of the year is in now! 🖤 From November 18 to December 16, save BIG on bikes, accessories, & gear! Don’t miss this chance to grab the perfect gift at unbeatable prices. Whether you’re a seasoned cyclist or just start
View fullsize Kicking off the weekend with a NEW BIKE DAY! There’s a purple Optic on the loose in Guelph now! 🤘🏻🇨🇦🍁🍂🌲💨💜 @norcobicycles ARE HOT TO GO AT CRAZY PRICES!
View fullsize Today & always we remember their ultimate sacrifice.
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View fullsize Bob’s been everywhere, man…. 🖤🍁🍂🌲⛰️🇨🇦🍻 & he’s only gonna keep going on his new @cyclesdevinci Hatchet C 🪓 w some tasty custom touches - most notably our favourite gravel tires @vittoriatires Terenno Dry. 🤘🏻
View fullsize Let your inner child shine. ✨🌞🤘🏻🌲⛰️🇨🇦😃🍂🍁 @norcobicycles FLUID FS A - ON SALE NOW!

Discover savings on new bikes, demo bikes, parts, and accessories through our Pinkbike buy & sell page! Updated weekly, our listings feature receipts and warranties for all new items.

Explore our Locally online catalogue page—a valuable resource enabling customers to browse popular brands, view available items, check prices, and access additional information.

These are our industry leading core brands:

Dont see a brand you’re after? Shoot us an email to inquire!

Here’s what our customers have to say:

“We try to support local businesses as often as possible. County Cycle has won me over with their commitment to their customer’s satisfaction. I could trust that service was done correctly and communication made when something was discovered during repairs. I was always kept in the loop and never made to feel as though I was a problem by checking in. When a warranty issue arose with a new purchase, it was resolved to my satisfaction and Nik was prepared to go above and beyond. I highly recommend County Cycle. Thanks Nik and team!”
— Dan Brown - Local Guide
“Epic bike shop with really helpful staff! I love that they are local!! They just set me up with this sweet new set of wheels! 10/10. Edit: Just keeps getting better, really great shop :)”
— Justin Hagar - Local Guide
“The team at County Cycle are always friendly, professional and highly knowledgeable. I appreciate how ready they are to answer any question. They offer the kind of support that is valued by new and seasoned cyclists alike. I also respect how careful they are about the brands they sell, supporting Canadian brands and only high quality global manufacturers. The West Niagara region is fortunate to have such a strong shop as part of our cycling community.”
— Sean Reid - Local Guide
“Absolute gems. Thanks for your patience and passion for cycling. Can’t recommend the team enough and am grateful to be sitting on my new made in Canada ride. Top service and vibe. Feeling fortunate to be the new guy in town and have landed on County Cycle.”
— Darren Sousa - Local Guide
“Dropped by this shop on Easter weekend to browse, beautiful shop, excellent selection of bikes. Dealt with 2 different staff while I was there, both were very friendly and knowledgeable. While I didn’t by a bike I picked up some gear to support the shop and I’ll probably by my next bike from them.”
— Steve V - Local Guide 
“Both Nick & Gord completed a very comprehensive tune-up of my Classic Tommasini hand made road bike. I am very fussy about this bike & I couldn’t be more happy with their workmanship, their knowledge, & their social demeanor. All in all it was a very positive experience & I would highly recommend this bike shop to all cyclists. We are fortunate to have you guys in our neighborhood, keep up the great work!”
— Tom Clark