Purveyors of man’s most noble invention.

about us.

 

We are a full-service bicycle retail and rental shop located in the heart of Lincoln County, Ontario. With a deep passion for cycling and a fondness for coffee, we are dedicated to bike advocacy and providing exceptional service. Our commitment is evident through our carefully curated selection of Canadian brands, such as Cervélo, Devinci, Rocky Mountain, and Norco. Additionally, we proudly offer a range of international favorites, including Santa Cruz, We The People, Radio, and more. Serving the Niagara Region since 2012, we strive to be your go-to destination for all things cycling.

 
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View fullsize Nothing beats a new bike in the Spring! 🌱🐣 @norcobicycles Kids bikes on sale now! See them in store and at countycycle.ca 👉🏼 link in bio. #norco #norcobikes #kidsbikes #kidsonbikes #kidsoutdoors #newbikeday
View fullsize Cervélos are an absolute hit with our cycling community! It’s new bike day for long time customer Phil! He just picked up his gloss mettalic black @cervelo Caledonia Rival eTap AXS. New bikes are landing weekly. Non-current models a
View fullsize TOTAL ECLIPSE gravel ride photo dump brought to you by @detourcoffee and the moon!
View fullsize SICK WHIP SPOTLIGHT: Rocky Mountain’s all new Instinct Carbon with Fox, Race Face & Shimano drip treatment! Our fleet of 2024 Instincts are landing now! Stop by, have a look, test ride, get the feels, & take one home! 🌲🇨🇦🤘🏻 @fox
View fullsize Gravel bikes: ‘mountain bikers wanted’. 🇨🇦🖤🌚🌲🪵🪨🤘🏻 Stewart & his Devinci Hatchet C Apex 1. ✅ MTBer found. @cyclesdevinci #devinci #devincibikes #devincihatchetcarbon #madeincanada #countycycle #newbikeday #gravelbikes
View fullsize 🎵 They see me rollin’…. 🇨🇦🩶🤘🏻👽🌲 Kyle’s Easter weekend new bike day starts with a Norco Fluid FS A3! Our best selling Norco Fluid FS bikes are on sale in store and direct on Norco.com. Order your bike - ships to us &
View fullsize Have an awesome weekend everyone! 🐰🐣🌷
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Discover savings on new bikes, demo bikes, parts, and accessories through our Pinkbike buy & sell page! Updated weekly, our listings feature receipts and warranties for all new items.

Explore our Locally online catalogue page—a valuable resource enabling customers to browse popular brands, view available items, check prices, and access additional information.

These are our industry leading core brands:

Dont see a brand you’re after? Shoot us an email to inquire!

Here’s what our customers have to say:

“We try to support local businesses as often as possible. County Cycle has won me over with their commitment to their customer’s satisfaction. I could trust that service was done correctly and communication made when something was discovered during repairs. I was always kept in the loop and never made to feel as though I was a problem by checking in. When a warranty issue arose with a new purchase, it was resolved to my satisfaction and Nik was prepared to go above and beyond. I highly recommend County Cycle. Thanks Nik and team!”
— Dan Brown - Local Guide
“Epic bike shop with really helpful staff! I love that they are local!! They just set me up with this sweet new set of wheels! 10/10. Edit: Just keeps getting better, really great shop :)”
— Justin Hagar - Local Guide
“The team at County Cycle are always friendly, professional and highly knowledgeable. I appreciate how ready they are to answer any question. They offer the kind of support that is valued by new and seasoned cyclists alike. I also respect how careful they are about the brands they sell, supporting Canadian brands and only high quality global manufacturers. The West Niagara region is fortunate to have such a strong shop as part of our cycling community.”
— Sean Reid - Local Guide
“Absolute gems. Thanks for your patience and passion for cycling. Can’t recommend the team enough and am grateful to be sitting on my new made in Canada ride. Top service and vibe. Feeling fortunate to be the new guy in town and have landed on County Cycle.”
— Darren Sousa - Local Guide
“Dropped by this shop on Easter weekend to browse, beautiful shop, excellent selection of bikes. Dealt with 2 different staff while I was there, both were very friendly and knowledgeable. While I didn’t by a bike I picked up some gear to support the shop and I’ll probably by my next bike from them.”
— Steve V - Local Guide 
“Both Nick & Gord completed a very comprehensive tune-up of my Classic Tommasini hand made road bike. I am very fussy about this bike & I couldn’t be more happy with their workmanship, their knowledge, & their social demeanor. All in all it was a very positive experience & I would highly recommend this bike shop to all cyclists. We are fortunate to have you guys in our neighborhood, keep up the great work!”
— Tom Clark